RE:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World is a useful text for social change activists. The authors, Patrick Reinsborough and Doyle Canning, advocate the “story-based” approach they developed through working on social change campaigns at “The Center for Story Based Strategy” (formerly “SmartMeme”), which they co-founded. “Story-based strategy” is about using our oldest and most powerful communication tool – stories –  as catalysts for change. The authors contend that the stories we tell each other can challenge the power structures that seek to oppress, subvert old assumptions by connecting issues to people’s values, and ultimately create the … Continue reading Can Stories Change the World?

Reinsborough, Patrick, and Doyle Canning. RE:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World. Oakland, CA: PM Press, 2010. Print. This text describes a blueprint for social change activists. The authors, Patrick Reinsborough and Doyle Canning, are both activists themselves and co-founders of “The Center for Story-Based Strategy” in Oakland, California (formerly “SmartMeme”). They describe “story-based strategy” as a “framework that links movement building with an analysis of narrative power, and places storytelling at the centre of social change strategy” (12). Their main idea is that we understand our world based on the stories we tell each other. The problem, according … Continue reading RE:Imagining Change: How to Use Story-Based Strategy