INTRODUCTION In Jonathan Gray’s Show Sold Separately: Promos, Spoilers, and Other Media Paratexts, he explores the increasing phenomenon of media paratexts as being critical components in shaping audience viewing practices. A “paratext” refers to media extensions for film and television including, trailers, fan-fiction, online discussion boards, bonus DVD extras, interviews, spinoffs, reviews, and other peripheral material (1).[1] In Chapter 1, “From Spoilers to Spinoffs: A Theory of Paratexts,” Gray notes how: Each paratext acts like an airlock to acclimatize us to a certain text, and it demands or suggests certain kinds of reading strategies…Thus, paratexts tell us what to expect, and in doing so, they shape … Continue reading Jonathan Gray’s Show Sold Separately: Promos, Spoilers, and Other Media Paratexts: An Analytical Look at the Significance of Digital Audience-Generated Paratexts